AUDAX ANGLE
Designed to represent an internal advancement program within Audax. We began with overlapping the triangle shapes of the Audax logo to symbolize a cycle of learning and working together. The dark triangle at the top evokes the tip of a pencil to symbolize the learning process.
We created full color, all white, and all black, as well as horizontal and stacked formats for ease of use across all media and applications.
We always present a handful of options and investigate many ideas. Here, that variety helped the team think through their focus and positioning for the program.
